LOVE IS NOT LUST. Now, Amon fell in love with Tamar. The Bible he says he fell in love but it was her sister. Many people confuse lust with love, confuse sex with love, since sex is seen through the immature eyes of a youth as a way to earn the love of a certain family member. True love, according to M. Scott is the commitment to your partner's spiritual growth. Lust has a lot more to do with hormones than it has to do with love or respect. Lust is also not always shared by the object of the lust. When lust combines with arrogance, shame and the nned for power, the result is often rape. -Pastor Mrs. Comfort Barthowoh.